Is podcasting meant only for music sharing? Of course not. This relatively new method of audio file distribution has opened whole new doors to mass communication and internet / mobile marketing opportunities for businesses large and small.
At one end of the technology – the source – you can use podcasting technology for all kids of purposes ranging from educational training (tutorials, debates, foreign language teaching, walking guides, etc.) to entertainment (audio books, talk shows, music demos, stories, comedy clips and the like).
At the other end – the receiver or the subscriber has the power of choice – “what?”, “how?” and “when?”. The subscriber decides on what content is relevant, the medium on which the information is downloaded, and a convenient time for listening to the sound bytes.
Try it out – podcasting is here to stay, evolve and deliver.